Reasons to Write and Distribute Press Releases!

There are numerous methods of promoting any business online, while some are more effective than others many if used correctly can prove to yield successful results. Taking advantage of as many of these as possible is sure to bring success to any business. However amongst these methods is a most effective method that can put your business offer before a huge sector of the market, and bring huge amounts of visitors to your website in a short space of time.

Writing and distributing a Press release is a fantastic way to market your online business especially to launch a new product, video, show, event or services. A press release is similar to an article that is publiushed in some of the major newspapers in relation to latest news headlines. First and foremost it must be written correctly with a title that attracts the attention of potential readers, The first paragraph must be an introduction to your topic and must be interesting enough to hold the readers interest to want to read on, your writing must be to the point so that the readers won’t lose interest and must be well written.

The Press release must give clear detail as to what the story is about and where and how to access the offer, as well as the action for them to take. It must also contain a brief description of the author. There must be no direct sales promotion in the press release, rather it must be an interesting story that is created around a product or service related to latest news headlines.

In order to take advantage of your art/performing art news that is still fresh in the public’s mind time is of the utmost importance, because the press release must be ready to be published the following morning after the news headlines that your product or service relates to. For a creative person, such news can be about shows, gigs, awards, milestones and more. Being fast with your press release ensures that the story related to your product is put before the public while the news is still fresh in their minds, by so doing you are more likely to have potential customers read your story and hence purchase your product.

Another great benefit of a Press Release is because newspapers have huge regular monthly subscribers, your story will be read by a huge amount of people who trusts the newspapers which they have subscribed to for years.

Though your press release has a limited time spans, within that time because of the huge sector of that market you can literally have thousands of visitors to your website, especially if the press release is launched on time while the news from the following night is still fresh in their minds, and they now want to read the newspapers to further catch up on that news.

Here’s an earlier post about Press Release Tips & Templates that you can read which will be of benefit to your marketing of Press Releases.