Little Known Marketing Secret

Before the internet, people spoke to each other.  The information spread person to person was about current scenes, products, children and growing things.

It depends on the people what the current scenes were.  Then the internet was created!  A little known fact about the internet is that it was formed in order to supply information.

We live in the information era. The use, management, indexing, and marketing of information is the single biggest shift in today’s society.

Think about it.

Everyone NEEDS information. We go to Google to search for what? Information. Facebook is just tons of what? Information. When you’re at your computer you are either consuming, writing, manipulating, or searching for information.

So how can you get a piece of the action?

Very easy actually. You want to get into what’s known as the information marketing business.

But why should you even consider getting into the information marketing business?

Well, it’s quite simple really. Here are 3 reasons why you want to market information:

>> #1. It’s cheap to make!

There’s no manufacturing process. You don’t have to have an office. You don’t need a retail storefront. In fact, you pretty much don’t have ANY of the expenses a traditional company has.

If you have a computer, you pretty much have all you need!

And even if you don’t have a computer, I’m sure you can get access to one. I mean even your local library can give you free access to a computer!

>> #2. There’s huge demand for it.

Do me a favor.

Go to Google.com.

In the search box, type the words “How to”

Notice how many results come up. As I write this, there are 4.2 MILLION results that came up.

But that’s just for the generic term “how to”… Try some of these searches:

How to play the piano
How to boil an egg
How to play guitar
How to knit a sweater
How to sing
How to train your dog
How to design a web site
How to blog
How to rap

I mean the list goes on and on…

Again, the demand for information is not only HUGE, it’s NEVER going to end. As long as people need to learn how to do stuff, as long as people want to improve their lives, as long as people have questions, information marketing will be here.

>> #3. You can automate the entire process

Consider this.

I woke up at around 7:30. I brushed my teeth, drank a glass of water (I don’t like coffee =), took my daughter to school. But before I went out the door, I turned on my computer to see that while I slept $2145.00 was deposited into my bank account.

How did this happen? It happened because the night before people looking for INFORMATION found my product which addresses their need.

They ordered, paid, got it delivered to them, all without me doing a thing. It was all automated. And the reason why I didn’t have anything to do is because it’s all digital.

What types of products can be sold digitally? Things like:

eBooks
Videos
Audios
Special Reports
Membership Sites
Online courses

Really the only thing that could limit you is your imagination.

Hopefully this article has opened your eyes to the amazing possibilities that exists when you decide to get into the incredible world of information marketing.

(Sneaky little hint: This article you’ve been reading; yup, it’s information marketing =)