The below-recorded interview (see link) was conducted in 2010 and gives a lot of insight into Grant Cardone’s book, “If You’re Not First, You’re Last” which was published in 2010.
To get a complete list of all of Grant’s written and recorded work go here Grant Cardone Store.
Grant Cardone is one in a billion. His rise from the lowest poverty to a multi-millionaire who influences people all over the planet is a story of great consequence. We can all take notes from his playbook and follow in the example that he sets as an exemplary entrepreneur and person. His sometimes contrarian views strike fear and awe in the hearts of his students!
A couple of questions which we asked Grant for the interview and his answers:
H2S: “How did you find opportunities to advance your career?”
Grant: “Where there are problems there are opportunities. Do what others won’t do and go where you are scared to go.”
H2S: “What would you like to share about becoming and staying successful?”
Grant: “It’s not about money – its a responsibility…Success is an available route for anyone and I believe it is my responsibility and ethical obligation to create success for myself, my family, and my companies.”
Grant challenges the “normal” operating basis of most people by getting them to seek out problems to solve in their given area of expertise. Here is a quote from the book “The 10X Rule”: “Problems for the successful are like a meal to the hungry. Give me a problem – any problem – and when I solve it, I will be rewarded and I may become a hero. The bigger the problems – and the more people who benefit from the solution – the more powerful your success will be. You get yourself on the successful list by seeking problems to solve – for your company, employees, customers, the government – whatever they may be and wherever they might exist.”
Listen to the interview here:
Grant Cardone grew up in Lake Charles, Louisiana and at the age of 10 lost his father who died at the age of 52. Grant and his twin brother, Gary were raised by his mother Concetta, who struggled financially raising her children and gave Grant a taste of what it meant to be poor. His upbringing inspired Grant to pull himself out of this condition and rise to greatness as an entrepreneur and motivational speaker to help others overcome their circumstances. Grant attended college and graduated with an accounting degree but was distinctly dissatisfied with the future possibilities in that profession. Realizing that he needed to make more money, he moved to Chicago and went into sales. Professing to hate sales, he nevertheless became an excellent salesman by the age of 29, and over the next few years was a sought-after sales trainer by many Fortune 500 companies.
Fast forward to the present and Grant’s accomplishments are astounding, to say the least! He has become one of the top three speakers in the world, covering such topics as real estate, sales, marketing, branding, and many other business and motivational subjects in 23 countries all over the world. Grant has created and hosted the very popular 10X Growth Conference, an annual event that draws over 35,000 people from over 50 countries to a stadium venue for a three-day training and motivational event featuring many other expert speakers. He runs or is in partnership with multiple companies that bring in over $500 million in sales, and is the owner of the Cardone group, Cardone Enterprises, and Cardone Acquisitions.
Grant also owns and runs a real estate company that controls almost $2 billion in properties. He is the founder of the 10X Movement which is based on his #1 bestseller, The 10X Rule. This book along with the 8+ other books he has written have become international phenomena along with the 13 best selling webinars and business programs he has created.
Grant was the star of the Reality TV series called Turnaround King for the National Geographic Channel. He has over 14 million social media followers. His company Freedom Motorsports sponsored the NASCAR drivers and helped to promote the Dianetics and Scientology. He has created a foundation Cardone Foundation that helps provide kids with the guidance needed to develop their purpose and careers that he didn’t have as a child.
Grant is happily married to Elena Cardone and the father of Sabrina and Scarlett Cardone. He is a loving husband and father who takes his family with him on his private jet to many of his engagements around the world. Elena Cardone is an influencer in her own right. Her book “Build An Empire” published in 2018 has been the foundation of her success as an entrepreneur, lifestyle influencer, public speaker, and investor. She is a fitting and loyal partner to her husband, Grant Cardone. Check out her full story here: Elena Cardone