4 Samples of Press Kits
A Press kit or media kit is known to help greatly in the promotional efforts of a person, an organization, or a company. These kits are basically a set of promotional materials that are released all at once commonly during a news conference. It can also be built to create a direct relationship with clients.
Building a press kit is undeniably challenging, but if done successfully, it can establish the direct relationship to your public that you are longing for. To help you get started, you can see some sample kits online and can even make your own. Here are four samples of a press kit:
- Entrepreneur.com
Here you can see a press kit that can give you the opportunity to communicate efficiently to the viewers directly what the point of having that website is. The media buyer will clearly see what the site contains even after scrolling some of its pages only. It also shows how valuable the audience is and in what way can the audience receive the message of the advertisers in exact form. One of the best selling packages in entrepreneur.com is the so-called “Entrepreneur at a Glance” template where audience statistics from any niche is available.
- Goodreads
The media kits from Goodreads show a sample where sponsorship opportunities are provided uniquely. This is a bit dated though. One of the most famous packages of Goodreads is the “Book Discovery Package” since it shows well the value of the advertisers. Several marketing opportunities can also be seen.
- Menshealth.com
The media kits in meanshealth.com provide detailed information about the comparison of competitive sites based on its demographic profile. This is very favorable for the buyers since all of the information they need is summarized already. One of the best press kits at menshealth.com is the “Key Advertisers” page. Here, you can see graphically what the quality of the website is as well as the brands being featured.
- PopSci.com
The Popular Science or PopSci provides media kits wherein you can see a rate card and a spec sheet. You can definitely choose one that fits what type of advertiser you are. Moreover, the demographic info is also presented straight to the point. The media kit in PopSci provides great opportunities even to those who want to sponsor mobile advertisements. You can definitely find it hard to see other templates as good as this.
There are still several sample kits you can find and download online so, for sure, the one that suits best for your website needs will be addressed thoroughly. Moreover, if ever you still cannot find the one that you find most suitable, you also have another option, which is to make your own press kit. You just need to evaluate which; among the methods available can save you more since the packages come in different costs. Nevertheless, everything you need with press kits can easily be found online, which just proves the high possibility of your business in successfully achieving the promotional status you are longing for.